KIVO Privacy Policy
Last updated: September 2026
KIVO respects your privacy and is committedto protecting your personal information. This Privacy Policy explains whatinformation we collect, why we collect it, how we use it, who we may share itwith and the rights you have over your information.
1. Who we are
KIVO provides personalised endurancetraining plans and coaching support for athletes.For the purposes of UK data protection law,the organisation responsible for your personal information is KIVO, operated by [LEGAL NAME / COMPANY NAME].
If you have any questions about thisPrivacy Policy or how your information is handled, please contact us at [CONTACT EMAIL].
2. Information we collect
The information we collect depends on howyou use KIVO. When you sign up or contact us, we maycollect personal information such as your name, email address, age or date ofbirth, location or time zone, account information and any information youprovide when communicating with us.To create and adapt your training plan, wemay collect information about your chosen sports and activities, traininghistory, current fitness and experience, race or event goals, target distancesand times, training availability, completed workouts, training feedback andperformance information such as pace, speed, power and heart rate.Where you choose to connect compatibletraining platforms, fitness trackers or devices, we may also receive trainingand activity information from those services.You may choose to provide information aboutinjuries, illnesses, physical limitations, fatigue, recovery or otherhealth-related circumstances that could affect your training. Some of thisinformation may be considered special category health data under UK dataprotection law and receives additional protection.Where required, we may ask for yourexplicit consent to process health-related information for the purpose ofproviding personalised training services. You may withdraw that consent at anytime by contacting us. This will not affect processing that has already takenplace, but it may mean that we can no longer provide certain personalisedelements of the KIVO service.If you purchase a KIVO subscription, yourpayment will be processed through a third-party payment provider such as Stripe. We may receive information such as your payment status, subscriptiontype, billing date and transaction reference. We do not directly store yourcomplete payment card details where these are handled by our payment provider.When you visit the KIVO website, we mayalso collect technical information such as your IP address, browser and devicetype, pages visited, referral source, website interactions and cookie oranalytics information.
3. How we collect your information
We collect information directly from youwhen you complete a form, create an account, complete the KIVO onboardingprocess, provide training feedback, communicate with us or purchase asubscription.We may also receive information fromfitness, activity or training services that you have chosen to connect to KIVO.Some technical information may be collectedautomatically when you visit or interact with the KIVO website.
4. How we use your information
We use your personal information primarilyto provide the KIVO service.This includes understanding your goals andtraining experience, creating your personalised training plan, reviewingcompleted training, adapting future training based on your progress andfeedback, communicating with you about your training and providing coaching orcustomer support.We may also use information to manage youraccount and subscription, process payments, maintain the security andreliability of our website, improve KIVO and comply with our legal obligations.We will only use your personal informationfor purposes permitted by applicable data protection law.
5. Our lawful basis for using your information
Under UK data protection law, we must havea lawful basis for processing your personal information.In many cases, we process informationbecause it is necessary to provide the KIVO service you have requested andfulfil our contract with you.We may also process certain informationwhere it is necessary for our legitimate interests in operating, securing andimproving KIVO, provided those interests do not override your rights.In some circumstances, we may need toprocess information to comply with a legal obligation.Where appropriate, we may rely on yourconsent. This is particularly relevant where we process certain health-relatedinformation. Where we rely on consent, you can withdraw it at any time.
6. Personalised training and AI
KIVO may use software, algorithms,artificial intelligence and other digital tools to help analyse traininginformation, prepare recommendations, organise training data and support thecreation and adaptation of personalised training plans.These technologies are used to support the KIVO service and help us provide useful and responsive training guidance.Where human coaching or review forms partof your KIVO plan, digital tools may support that process rather than replacehuman judgement.Where these tools process personalinformation, we take reasonable steps to ensure that information is handledappropriately and securely.KIVO will not make solely automateddecisions about you that produce legal or similarly significant effects unlesspermitted by applicable law and appropriate safeguards are in place.
7. Third-party services
We use trusted third-party services to helpoperate KIVO.These may include services used for websitehosting, forms and onboarding, payment processing, email communications,training plan delivery, fitness and activity integrations, analytics, datastorage and software or artificial intelligence used to support the KIVO service.These providers may include services suchas Webflow, Stripe and Final Surge, depending on the services and integrations KIVO uses at the relevant time.Third-party providers may process personalinformation on our behalf or, in some circumstances, operate as separate datacontrollers. We only share information that is reasonably necessary for therelevant purpose and, where required, put appropriate arrangements in place toprotect your information.
8. Connected fitness services
KIVO may allow you to connect or shareinformation from third-party fitness and training services.Depending on the integrations available,these may include services or devices associated with Garmin, Strava, COROS,Zwift, Apple or Final Surge.Connecting these services is optionalunless we clearly explain that a particular integration is required for aspecific KIVO feature.If you choose to connect a third-partyservice, we may receive training information made available through thatconnection. Your use of the third-party service will also be governed by thatprovider's own terms and privacy policy.You may be able to disconnect anintegration through KIVO or the relevant third-party service.
9. International data transfers
Some of the technology providers used by KIVO may process or store information outside the United Kingdom.Where personal information is transferredinternationally, we will take appropriate steps to ensure that it receives thelevel of protection required by UK data protection law.This may include using providers located incountries recognised as providing an adequate level of protection or usingappropriate contractual safeguards.
10. How long we keep your information
We will not keep your personal informationfor longer than reasonably necessary.How long information is retained willdepend on why it was collected, whether you remain a KIVO customer and whetherwe have legal, accounting or legitimate operational reasons to retain it.When information is no longer required, wewill delete it, anonymise it or otherwise dispose of it appropriately.If you withdraw consent for processinghealth-related information, we will stop processing that information on thebasis of consent unless another lawful reason requires or permits us to retainit.
11. How we protect your information
We take reasonable technical andorganisational measures to protect personal information against loss, misuse,unauthorised access, alteration or disclosure.We aim to limit access to personalinformation to people and service providers who reasonably need thatinformation to provide or support the KIVO service.No internet-based service can guaranteeabsolute security, but we take the protection of athlete information seriously.
12. Marketing communications
We may occasionally contact you about KIVOservices, features, news or offers where we have permission or another lawfulbasis to do so.Where required, we will ask for yourconsent before sending electronic marketing communications.You can unsubscribe from marketingcommunications at any time using the unsubscribe option provided in our emailsor by contacting us.Messages that are necessary to provide yourKIVO service, such as information about your account, subscription or trainingplan, are considered service communications rather than marketing.
13. Cookies
The KIVO website may use cookies andsimilar technologies to operate correctly, remember preferences, understand howthe website is used and improve the service.Where required, we will ask for yourconsent before placing non-essential cookies.More information about how KIVO usescookies can be found in our Cookie Policy.
14. Your data protection rights
Under UK data protection law, you have anumber of rights relating to your personal information.Depending on the circumstances, you mayhave the right to request access to the personal information we hold about you,ask us to correct inaccurate information, request deletion of your information,restrict how your information is used, object to certain types of processing orrequest the transfer of certain information.Where we rely on your consent to processinformation, you also have the right to withdraw that consent.These rights are not absolute and maydepend on the circumstances.To exercise any of these rights, pleasecontact us at [CONTACT EMAIL]. We may need to verify your identity beforecompleting certain requests.
15. Complaints
If you have concerns about how KIVO handles your personal information, please contact us first so that we can investigateand try to resolve the issue.You also have the right to raise a concernwith the Information Commissioner's Office (ICO), the UK's independent dataprotection regulator.
16. Children's information
KIVO is currently intended for people aged18 and over unless we expressly state otherwise.We do not knowingly provide standard KIVOaccounts to children. If KIVO offers services to younger athletes in thefuture, we will review our privacy practices and introduce appropriatesafeguards before doing so.
17. Changes to this Privacy Policy
We may update this Privacy Policy from timeto time as KIVO develops, our technology changes or legal requirements change.The latest version will always be publishedon the KIVO website and will show the date it was last updated.Where a significant change materiallyaffects how we use existing personal information, we will take appropriatesteps to inform affected users.18. Contact usIf you have any questions about thisPrivacy Policy, how KIVO uses your information or your data protection rights,please contact:KIVO
[LEGAL NAME / COMPANY NAME]
[CONTACT EMAIL]
